The most impressive usage of 3D rendering is surely the 3D augmented reality that seems to be taking over the most important investment made by Google this year. As the market is developing several options of augmented reality glasses that create an image of objects that seem to exist around you, Google’s bet goes on Magic Leap. Besides from the funding, Google’s corporate development vice-president Don Harrison and Android and Chrome leader Sundar Pichai are joining the board of directors of Magic Leap.
Although the mystery around the project is still appealing, the idea of having another prototype of augmented reality glasses is not. The company is mentioning that the technology used will have some major differences, though. For example, instead of looking through a screen, the Magic Leap project will somehow project the augmented image into the viewer’s eyes. The effect will be impressive!
Those that have experienced the new augmented reality technology were stunned by the effects. “It was incredibly natural and almost jarring — you’re in the room, and there’s a dragon flying around, it’s jaw-dropping and I couldn’t get the smile off of my face,” confesses Thomas Tull, Legendary Pictures’ CEO, who also invested in the project.
The heterogeneous mix of companies that have decided to invest in the Magic Leap project speaks about the possibilities of development that are predicted. The goal is to develop Magic Leap into “a creative hub for gamers, game designers, writers, coders, musicians, filmmakers, and artists.”
Google’s interest in the 3D augmented reality project seems to be pairing the Google Glass , however, officials have announced that the two are not being merged. Surely, Google is making a great investment in what seems to be the future of computing. It might be a strategic market move against Facebook’s Oculus Rift — the biggest name in virtual reality, at this moment.
Rony Abovitz founded the company developing the 3D augmented reality project
Rony Abovitz founded Magic Leap in 2011 and set the headquarters in Florida. Crossing the continent is surely going to bring a fresh perspective, for all the Silicon Valley residents. The company is recruiting globally and has now over 100 employees.
The project’s final result is going to be called Cinematic Reality. The explanation of the officials mentioned the negative impact that undelivered expectancies gave the term of augmented reality and virtual reality altogether. Cinematic reality is said to be the future of computing, for at least half a decade.