The Gear VR program

Samsung Gear VR and 360 3D Videos from Jaunt Qantas for Their 1st Class Passengers

Samsung Gear VR and 360 3D Videos from Jaunt Qantas for Their 1st Class Passengers

Samsung is getting quite some awareness for its Gear VR, as Qantas Airlines will be giving first class passengers a new treat to go together with the eight-course tasting menu. The menu made-to-order is made up of signature dishes of Chef Neil Perry, award-winning wine and champagnes and so much more. Next to this they are getting Gear VR, too, for their entertainment.

The Gear VR program

Samsung Electronics Australia has made a partnership with Qantas Airlines in order to give the very first in-flight offering of VR entertainment. This is currently a three-month testing phase, for both Samsung Gear VR and Galaxy Note 4 combo. Also, it might become the first encounter, for some of their customers, with virtual reality.

The VR program of each flight will feature a host of preloaded “vignettes” created by Jaunt, the cinematic VR company that also produced Paul McCartney’s ‘Live and Let Die‘ 360 concert experience . This might be giving passengers a 3D 360 degree virtual look at Qantas’ ultramodern first class lounge in LAX, a flight take off and landing, a visit atop Sydney Harbor Bridge, and a serene boat ride down a Northern Territory river in Kakadu National Park.

The Gear VR program

Cinematic VR travel and destination videos are a new and interesting option for flight passengers that can easily be considered a captive audience ready to be fed any advertising what so ever. Presenting a video at 60 frames per second, allows processing requirements to be quite low. This ensures smooth, nausea free playback, for any viewer. This content, however, isn’t going to be available outside the stand-alone application, developed exclusively for Qantas handsets.

The so many nuances of getting Gear VR, in an enclosed space, as a part of a captive public, can surely be placed under discussion. The idea of making it available to the general public is precisely why the program is going through a trail period. Therefore this looks more like a test set to provide constructive feedback, before the mid-March launch of the full service to the general public. We can guess that the uninitiated will definitely want to try it, if only out of boredom on their long-haul from Sydney to LA, but will it bring the estimated awareness that will set the catwalk for the communication campaign to come?

 

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