The practice of using photorealistic rendering
Rendering in a photorealistic manner is the new practice of using computer programs in order to create images that re-create real life scenes and objects in a way that imitates real photography. The elite of the photorealistic rendering is encountered in our everyday life, through the well known animation movies that we love, like Ratatouille or WALL-E.
The most common uses of these renderings, though, are more business specific and their usage fits into one of the following categories:
Design review – when they need to show a design proposal to the department that will market and sale it further on, engineers use the rendering of the object in order to better illustrate it. The solution of using rendering for the simulation provides a very professional looking presentation and excellent details.
Product packaging – in creating and presenting a new packaging proposal, engineers now come up with a photorealistic rendering of the product that uses the new packaging. It is a good cost-efficient solution that outruns the old practice of taking the product to a photo studio and photographing it.
In-situ design placement – using the new way of presenting a design solution is highly appreciated by designers all over the world. The advantage is the very high quality of the images and the less time consuming process. The real life setting is offering a very clear understanding of the usage of the presented item.
By eliminating the costs of the construction and production of the prototype, photorealistic renderings have become a very popular and highly appreciated choice in many areas of expertise. The process can be easily outsourced, making this choice a very time efficient solution. Adjusting the details is also a good bonus that can prove to be highly useful in situations when the lighting, the background or the position needs to be reconsidered. Having the advantage of technology on its side, the rendering does not require any physical form existing before the render begins. For this reason, new products can enter the marketing process even before the product is actually finished.
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