online interactivity

From online interactivity to immersive marketing

For online interactivity 2016 was the year of experiencing and searching for the best ways. VR has been slowly building a place of its own. And is promising to be taking over several markets soon enough. It is not only the architecture, real estate, gaming, and travel industries that are clearly benefitting. Shopping platforms, the movie industry, and even social or dating platforms are starting to catch up.

Virtual tours are found online in many different scenarios. Touring a campus, displaying consumer products, or simply documenting a trip. The tours provide information using images, movies, and sound to give users an experience that seems real, moreover in real-time. These tours are usually driven by mouse clicks, whether it is clicking on an image gallery, movie gallery, or panning around a panoramic image. While virtual tours are interactive, the interaction is at this moment one-sided.

Online communication becomes a substitution for the traditional interaction between people and services or people and products. Sometimes simply between people – due to its ease of accessibility. Parameters range from customizable messages to real-time movement within an environment. This gives the user the ability to make a virtual persona. It is a new way to experience a realistic interaction online. Creating a virtual tour that expands on previous virtual tour concepts and provides users with a virtual representation of an environment with different forms of interaction and communication is now the norm. The interactive, 3D environment for learning about a specific idea with the interaction of chat could become as interactive as technology allows.

More than online interactivity – immersive marketing wherever you want

VR is one incredibly powerful thing and the best way to view any property or product digitally and remotely.  What is not often considered though – when thinking about VR for marketing – is its relative mobility.

VR could now be broken down neatly into two main areas.

  • VR powered by a mobile device such as the well-known Google Cardboard, Samsung Gear VR, Oculus 2, and Google Daydream – These don’t need much explanation.  You simply put the device into a headset wherever you are and view it.   Obviously, should you be trying to show streamed content in a no internet area this will not work.
  • Every other VR device.  Some might be tethered, some standalone but all require a powerful computer built into the HMD (head-mounted display) or to be attached to a machine setup made for gaming.

High-end VR

To set up the best room-scale VR, with a headset like the HTC Vive, you need a space of 3m x 3m, a couple of tripods, a computer, and a power source.   This is great for exhibitions, offices, demos, or shops.

This incredibly immersive VR experience (where you can actually walk around the virtual tour) can be shown to people wherever you are planning to exhibit. Everyone is blown away by the experience.   Imagine showing a flat.  With options included. Much better.

The technology is still new and fresh – therefore one can find that there are so many opportunities for anyone marketing property anywhere to harness the power of VR. All you need good content and the proper mindset.


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