VR test drive - Oculus

Audi Is Working On The First Virtual Reality Test Drive


In the market designed for the car drivers that have a passion about experiencing new and modern ways of testing a new car, the car builder Audi decided to take thinghs at a new level and give its fans the final testing experience. In order to show its potential customers what their new ride might look like, Audi is considering incorporating VR as a way of testing cars.

The german automobile manufacturer that designs, engineers, produces, markets and distributes luxury automobiles. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. Audi is a strong partner of different kinds of sports. In football, long partnerships exist between Audi and domestic clubs including FC Bayern Munich, Hamburger SV, 1. FC Nuremberg, Hertha Berlin, and Borussia Mönchengladbach and international clubs. Audi also sponsors winter sports: The Audi FIS Alpine Ski World Cup is named after the company. Additionally, Audi supports the German Ski Association (DSV) as well as the alpine skiing national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the US.

The virtual reality test drive

Wether it is a simple start in the driveway, or driving down the street,the new VR experience will surely find its niche of fans shortly. The procedure will be enhanced by casually strapping a virtual reality headset to the potential customer’s face.

At the recent Automotive News World Congress, Luca de Meo, Audi’s sales and marketing board member, announced that the automaker will start a program called the Audi Virtual Reality Experience – a way of giving their customers the first ever VR experience, in a car.

The pilot program for the virtual reality test drive was first ran in Brazil, by providing dealers with a futuristic way to demonstrate car performance to any customer interested in using a VR headset. de Meo claims that the setup will allow buyers to configure their car interior and exterior in “never-seen detail.”

Audi did not mention when the VR system would start being available, where at, or how it is designed to work, but a new testing is planned to happen soon, in Detroit.

Audi intention could influence a price drop out for the expensive Oculus setup or maybe a new release of a personalised application that uses a device similarto the newley presented Google Cardboard. It might even allow customers to spec their car at home and then take it for a virtual spin in the mere comfort of their living room couch.


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