Marketing your real estate business to your customers should keep you alert and in tune with the general market development in selling and in marketing practices. Because if you are marketing your real estate business and your clients’ properties today, the same ways as every other agent did for the last 50 years, you should better change your ways soon enough.
Surely the real estate is one of the most stable investments that a person makes in his life. However, the way that home buyers look for a home has changed. People are relying on the Internet to decide which properties are worth seeing and which agents are worth working with. In order to make people trust and respect you, you need to be offering them something that they are looking for, and more.
People like to feel pampered, it is true. However, selling a condo or a house is not about salty crackers and unlimited soda refill. It is more about finding out what the needs of those people are and doing your best to fulfill them. If you think that people looking for a house in a certain neighborhood would appreciate having more specific information regarding that community, on our website, add a new page to it! Don’t wait until someone else does it. If you have an idea of what might serve people better, just do it and do it fast.
Creative real estate marketing traps
If you look into the number of visitors of your web site, you will start to get a good idea of what you should keep there and what can be changed or deleted, in order to make way for the new. Did you notice how the About page didn’t really get any visitors in the last month? Contrary to what many real estate professionals think, people looking for a house don’t care about you and your business, really. Firstly they care about what you can do for them. In other words, consider not making the website about you and your team. Instead, make it about helping your prospective home buyers and prospective home sellers. This starts with useful content for your target, an easy to use search tool and a user-friendly website. Change the way you do creative real estate marketing!