blueprint render

3 Simple Steps that Turn a Rendering into a Successful Marketing Tool

The most appealing way to present your project is by creating a rendered representation of it. Such rendering can further on be developed into an architectural interactive presentation that will impress potential investors and sell the project to the future owners in no time.

  1. Write down your goals and set the objectives that will help you reach that goal. Setting the goal depends on the project that you are working on. If it is a spec house, it will surely be different from the objective set for a much larger project, like a condominium building. You first need to think about a personalized marketing strategy and a way to promote the project designs. You have to start with the design of your building. Then, you need to consider getting zoning approval from your local authorities. The next step would be promoting the project itself to potential investors and possible tenants that would like to live in it. Start asking yourself the questions that any rendering artist or visual design team would ask you. What type of rendering do you need? How do you want to promote your property: offline -in print, or online? What is your budget for the rendering? Do you know what the rendering process involves?

 

  1. Start working on the development of the architectural design. Once you have done this you can put that design in a more versatile format that will also help start the rendering process. It is like visualizing your ideas and plans, in order to have a better presentation to your customers and potential investors. For getting the perfect results, think about what type of rendering would best suit your project. Most real estate developers choose the photo realistic type of images. Sometimes, however, a watercolor render or a pen and ink image of the project might work just fine.
pen and ink render
pen and ink render
watercolor render
watercolor render

 

The details that will be added later will surely round up the representation in an impressive way. Other times, the fastest way to get a render out of what you already have is by choosing the blueprint renderings.

blueprint render
blueprint render

Whichever you choose, make sure you do not let the price influence a decision that you might later regret.

 

  1. Once the render is completed, you can start using it for your marketing campaign and spread the word. Make sure that your marketing materials a written by a professional. The words that you put next to the render are just as important. The more attention you give to every detail, the better the marketing campaign will turn out. And the results will surely start showing up.

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